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It is important for organizations to put their consumers into consideration particularly companies who are saddled with responsibility of churning out goods and services to meet the need of consumers. In order to be successful, organizations need to always adapt and accommodate their consumers’ consumption pattern which consistently changes from time to time. Human wants is insatiable, hence the need for companies to also put consumer’s first essentially to achieve customer retention and customer loyalty.
In the words of Raymond Albert Kroc, “if you work just for money, you will never make it, but if you love what you are doing and you always put the customer first, success will be yours.” Gathering relevant information about your consumers are essential tips to creating intuitive and user-friendly products. What the information helps the company to do is to basically design product features that would match needs and preference of consumers given a realistic price at every point in time.
Emphatically, companies who pay special attention in ensuring that customers priorities are placed ahead of everything else end up providing personalized consumer experience. There is no doubt such organization would in the long run build a more healthier relationship with their consumers by identifying and satisfying their needs with improved modern technological innovation.
LG Electronics prides itself as one of such companies whose philosophy is “consumers first” which has been integrated into all its production process clearly positioning the brand way ahead of its major competition with mind blowing ergonomic and innovative products to its credits. This has over the years become the hall mark of the company’s giant strides in the electronics market.
Industry observers would agree LG Electronics is one of the first electronics firms to boldly embark on the second path, growing from a humble chemical supplier to include electronics and advanced technology in its portfolio of offerings. This strategy has paid off for consumers time and time again as they are able to rely on a single company for all of their household needs. The uncertainty surrounding electronics purchasing has been replaced by the security offered by a single brand with a commitment to quality and customer service. Today, technologies and concepts like webOS or ThinQthat have seen success in certain areas can be easily exported to new product categories in order to simplify the user experience. When LG engineers from various sectors collaborate, their shared experience and know-how ultimately benefits the consumer.
Managing Director, LG Electronics West Africa operations, Mr. Taeick Son said: “Our commitment in ensuring that all our range of products from the least to the high-end are usually consumer-oriented and easily adapted effortlessly would never be compromised. We hold our consumers in high esteem that is why all our products are tailored towards meeting their ever growing needs in a satisfactory manner.”
However, to demonstrate its firm believe and commitment towards the consumers’ satisfaction. LG has imbibed the culture of subjecting all its products to a standardized testing procedure for optimum and quality output. A very good example in sight is the G6 smartphone that was taken beyond the required standard set by international bodies to determine its physical durability, which has resulted in the overall success story of the product. LG has always been a leader in design and usability, with its entire product lineup developed through rigorous testing and feedback procedures designed to improve each subsequent generation. This has helped the entire brand see success while building a reputation for user-oriented solutions.
LG is at the forefront of innovation in environmental management technologies like air purifiers and water filters that safeguard the mental and physical health of consumers. In these vital areas, LG is one of the few suppliers able to offer solutions that fit every consumer need, and every budget. Advanced products like the LG SIGNATURE air purifier incorporate the most innovative technology while offering aesthetic design but more practical solutions such as water purifiers designed for the Indian market eschew complicated features to offer consumers an essential service at an affordable price. LG always puts consumers first but believes that everyone deserves a better life.
Over the years LG has made a name for itself with the success story it has achieved in the design and production of smartpones with remarkably increase in accessibility. The company earned the feat through its ability to regularly integrate new innovative features into its phones while keeping them affordable. Despite its success, it is a philosophy that still drives the company’s vision of expanding access to the most advanced mobile technology
LG Electronics array of products shows that the company is always putting its consumers’ first in its thought process, thereby ensuring the consumers are healthy enough and enjoy stress free life while using their products. As the world continues to evolve, human daily experiences would continue to tilt towards technological trends designed to help them live a smarter and more fulfilled life, achieving a lot within a short time.
Life is always good when the product stands out as a consumer-oriented one, with distinctive features which is of great interest to LG Electronics as a renowned brand in the world of consumer electronics. Little wonder, Harry Gordon Selfridge was famous for the saying, “Customer is always right” that is to say, without the consumers readily available the company cannot exist. Therefore, companies must be ready to do everything humanly possible to meet the yearnings and aspiration of consumers at all times, in order to remain relevant in the business world by churning out products that captures in totality the interest of the consumers.
